The CITIZEN were designed based on four ideals to reflect CITIZEN’s pursuit of the essence of the watch – ideal accuracy, ideal quality, ideal design, and reliability. With high accuracy, high quality, and superior aesthetic appeal. The Eagle mark symbolizes the two enduring commitments of The CITIZEN watches: to always look ahead and pursue the ideal, and to become an integral part of users’ lives.

Series 8 is CITIZEN’s collection of functional and practical watches with a modern, sporty look. The figure “8” in the Series 8 name represents infinity (∞), expressing the infinite possibilities of CITIZEN’s craftsmanship.

ATTESA is a titanium watch brand that represents the pinnacle of CITIZEN’s technological development. With its strong, lightweight construction and elegant design, this timepiece offers precise timekeeping for those who persist in challenging the future.

PROMASTER is the world’s leading sports technology timepiece adored by professionals. It has been highly acclaimed for its supreme durability in even the harshest environments and for its superior functionality in a wide variety of specialist fields. By infusing “imagination” into its persona, reflecting aspirations toward exploring infinite new territories and always aspiring to be at the cutting edge.

CITIZEN L watches reflect the brand concept “Beauty is Beauty,” which communicates our belief that beautiful things emanate from a beautiful mind. In other words, external beauty simply reflects inner beauty. CITIZEN L challenges the conventional notion of watch and proposes a new style and definition of luxury watch, that cares for environment, people, and culture. The product stories and messages of CITIZEN L are what make the watches and wearers truly beautiful.

With “Elegant, Superior and Refined” as the design theme, a fashion watch series that harmonizes design with high-performance function. Function that appeals to modern women, proposes refined design and trends to contemporary color. Design is aggressively developed that can show the uniqueness of a wristwatch.

Fueled by light, any light. No need for regular battery replacement, driven by a revolutionary light-harnessing technology, that converges time, light and the future.

Manufacture the mechanical watch through world-class technique. “Modern and Classic” are the main design concepts, especially for those who appreciate the precise workmanship and top technique of mechanical watches.

Synonymous with precision, the watches listed in the Quartz series sport the latest technology that gives accurate time.